Privacy Policy

Effective Date: July 08, 2025

This Privacy Policy (“Policy”) applies to information collected through acuityprocess.com, and other digital marketing channels and platforms we operate (including but not limited to LinkedIn, Google Ads, and similar services). It outlines our practices regarding the collection, use, and disclosure of personal information gathered for marketing, communication, and general business purposes. By accessing or using this website or our marketing channels, you acknowledge that you have read, understood, and agree to the data practices described in this Policy.

Collection of Your Personal Information

We may collect personally identifiable information that you voluntarily provide through forms on our website or other direct interactions. This information may include:

• First and last name
• Email address
• Phone number
• Company name
• Job title
• Mailing address
• Other information you submit through our contact forms or communications

We may also collect payment information if you initiate a transaction with us offline.

In addition, we automatically collect certain information when you visit our website, such as, but not limited to:

• IP address
• Browser type
• Operating system
• Pages viewed and time spent
• Referring URL
• Device identifiers

This data is used to analyze website traffic, diagnose technical issues, optimize performance, enhance user experience, and support our marketing and advertising efforts in accordance with this Policy.

Use of Your Information

We use personal information, where permitted by law and subject to user preferences or opt-out signals, for the following purposes:

• To respond to inquiries and deliver requested services or information
• To send administrative and marketing communications (you may opt out at any time)
• To improve website performance, services, content, and user experience
• To conduct marketing and advertising activities, including audience targeting, campaign measurement, and retargeting via platforms such as Google Ads, Meta, and LinkedIn (you may opt out of these types of marketing and advertising activities at any time by contacting us or adjusting your browser and cookie settings)
• To detect, prevent, or address security, fraud, or technical issues
• To comply with legal obligations and enforce our rights
• For any other purpose with your consent

Cookies and Tracking Technologies

We use cookies and similar technologies to improve user experience and analyze website traffic. These may include:

• Essential cookies – necessary for core functionality
• Analytics cookies – e.g., Google Analytics and Leadfeeder (Dealfront)
• Advertising cookies – including Google Ads, Meta Pixel (Facebook/Instagram), and LinkedIn Insight Tag

These technologies may collect browsing data, IP address, and behavior on the site. We do not sell personal information, but some sharing of data with advertising partners may qualify as “sharing” under California and other laws.

You may opt out of non-essential cookies via your browser settings, industry opt-out tools (e.g., NAI, DAA), or by enabling Global Privacy Control (GPC) in your browser, which our website honors as a valid opt-out signal.

Sharing of Information

We do not sell, rent, or lease personal data. We may share information:

• With trusted service providers for business operations (e.g., Zoho, HubSpot, analytics, email delivery)
• With advertising partners such as Google Ads, Meta (Facebook/Instagram), and LinkedIn Insight Tag, as described in the Cookies and Tracking Technologies section
• Within the Company on a need-to-know basis
• In connection with a merger, acquisition, or asset sale
• As required by law or to protect rights, safety, or enforce agreements
• With your consent

All third parties are contractually obligated to protect your information and use it only for the specified purpose.

Data Retention

We retain personal information for as long as it is reasonably necessary to fulfill the purposes outlined in this Policy or to comply with legal obligations. Usage data collected through cookies may be retained in accordance with the policies of the respective third-party providers (e.g., Google Analytics). We may delete, anonymize, or otherwise render data inaccessible when it is no longer needed, subject to business or legal considerations.

Security of Your Information

We take the security of your personal information seriously and implement reasonable measures designed to safeguard it from unauthorized access, disclosure, or misuse. These may include technical, administrative, and organizational safeguards appropriate to the nature of the information and the risks involved.

However, no method of transmission over the Internet or method of electronic storage is completely secure. While we implement reasonable measures to protect your personal information, we cannot guarantee its absolute security. We encourage you to take appropriate precautions when sharing information online. If you have questions about how your personal data is protected, or if you wish to exercise any of your privacy rights—including opting out of certain data uses—please contact us using the information provided below.

Your Rights and Choices

While privacy related rights may vary by jurisdiction, we aim to extend the ability to make privacy-related requests to all individuals, regardless of location. Even if not specifically required by local law, you may still contact us to exercise the rights outlined below.

You have the right to request access to or correction of your personal information. If you submit an access request, we will work in good faith to respond with a summary of the personal data we have collected about you, how it is used, and with whom it has been shared (if applicable), to the extent required by law and subject to verification and other limitations.

You may:

• Request access to or correction of your personal information
• Request deletion of your information (subject to exceptions)
• Opt out of marketing communications
• Opt out of sale/sharing of data via GPC, browser controls, or contact form (Note: Activating Global Privacy Control (GPC) will prevent certain tracking technologies from collecting data during your session, but does not automatically delete previously collected information. To request deletion, please contact us directly.)
• Adjust cookie preferences in your browser

We aim to respect and respond to requests under all applicable U.S. state privacy laws, including but not limited to California’s CCPA/CPRA, Virginia’s VCDPA, Colorado’s CPA, Connecticut’s CTDPA, Utah’s UCPA, and other similar state laws that may apply based on your location or interaction with our services. The following rights, required by certain state laws, are extended by us to all individuals regardless of location, to the extent permitted by applicable law:

• The right to know what personal information we collect about you and how we use it
• The right to request deletion or correction of your data
• The right to opt out of the sale or sharing of personal data
• The right to receive equal service and pricing even if you exercise your privacy rights

To submit a request, please contact us using the information below. We may verify your identity before fulfilling your request. Please note that we may not be able to comply with requests to delete your personal information if it is necessary to:

• Complete the transaction for which the personal information was collected, fulfill the terms of a written warranty or product recall conducted in accordance with federal law, and provide a good or service requested by you, or reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform a contract between you and us;
• Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity; or prosecute those responsible for that activity;
• Debug to identify and repair errors that impair existing intended functionality;
• Exercise free speech, ensure the right of another consumer to exercise his or her right of free speech, or exercise another right provided for by law;
• Comply with the California Electronic Communications Privacy Act;
• Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when our deletion of the information is likely to render impossible or seriously impair the achievement of such research, provided we have obtained your informed consent;
• Enable solely internal uses that are reasonably aligned with your expectations based on your relationship with us;
• Comply with an existing legal obligation; or
• Otherwise use your personal information, internally, in a lawful manner that is compatible with the context in which you provided the information.

Children Under Thirteen

We do not knowingly collect personal information from children under 13. If you believe we have collected such information, please contact us so we can delete it.

Changes to This Statement

We reserve the right to update this Policy at any time. Changes will be posted to this page with the revised effective date. Continued use of the website after changes constitutes your agreement to the updated terms.

Contact Information

Acuity Process Solutions
81 John L. Dietsch Blvd., Unit C
North Attleboro, MA 02763
Email: customerservice@acuityprocess.com
Phone: 508-809-5099